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Redefining Success in a Digital Marketplace

Miranda Mulholland on "Redefining Success in a Digital Marketplace"

Celebrated composer and SCGC Board member Ari Posner appeared on a panel in Ottawa on Nov 22, called 'Redefining Success in a Digital Marketplace'.  The discussion centered around the new economic challenges music creators face, and our perspective as AV composers on what’s known as the Value Gap.  I encourage everyone to watch the video and share the video of this event to learn more about the issues we all face, and to see the work that your Guild is doing on your behalf.

The event was co-sponsored by Music Canada and SOCAN, and Miranda McConnell gave a fabulous keynote address telling her own story of struggling to make a middle class living.

Following this was the panel which included Ari Posner, songwriter and recording artist Alan Frew, and Access Copyright President Roanie Levy, and was moderated by journalist Vassy Kapelos. In an engaging and articulate way, Ari represented our sector of the ecosystem admirably. Please watch and share the link with friends, business associates, and your elected representatives locally and federally.
If they hear from enough of us, we can compel those in government to take the necessary steps to start to address the inequities alive in the Digital Marketplace.

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FACTOR (the Foundation Assisting Canadian Talent on Recordings) is a public/private partnership that supports the production of sound recordings by Canadian musicians and helps Canadian music companies make recordings available to a wider public.

We are dedicated to providing assistance toward the growth and development of the Canadian music industry. We administer funds from the Department of Canadian Heritage through the Canada Music Fund, and from Canada’s private radio broadcasters. FACTOR has been managing federal funds since the inception of the Sound Recording Development Program in 1986 (now known as the Canada Music Fund).

Support is provided to Canadian recording artists, songwriters, artist managers, record labels, music publishers, distributors, and event producers through numerous programs. Whether an artist is looking to record a few tracks, a full length sound recording, market and promote an existing album, or showcase and tour at home or abroad, funding is available. FACTOR supports the infrastructure that must be in place in order for artists and music entrepreneurs to progress into the international arena.

FACTOR maintains an office and staff in downtown Toronto, along with Regional Education Coordinators (RECs) located across Canada. We are governed by a Board of Directors with representatives from the radio broadcast and independent music sectors, with consultation from our National Advisory Board, comprised of representatives from the provincial and territorial music industry associations, the Canadian Independent Music Association, the Canadian Music Publishers Association, and the Music Managers Forum.


Every FACTOR-funded project follows the same basic process from start to finish. Whether you’ve already been awarded funding and you’re wondering about your next steps, or you’re just starting out and looking to see what funding options exist, we’ve made it easy to find out where to go and what’s next in the steps provided below.

As a rule of thumb, we highly suggest you review FACTOR’s Glossary of Standard Terms and Business Policies before starting any project. Feel free to check out our Frequently Asked Q’s section too!


Specific Factor Programs